24.3.25

Exclusive Interview: Josep Maria Canyelles on Greenwashing

Plastiks interviewed Josep Maria Canyelles i Pastó, Director of Respon.cat, on the EU’s crackdown on hashtaggreenwashing.

With stricter regulations, businesses can no longer use terms like "eco-friendly" or "100% recycled" without scientific proof.

In our conversation, we explored:

✅ Why these new regulations were necessary
✅ The biggest challenges in proving hashtagsustainability
✅ How businesses can ensure compliance & real impact

90% of consumers now scrutinize sustainability claims more than ever. Is your company ready?🚨

Read the full expert hashtaginterview here: 👇

https://lnkd.in/duzreQ_N


 

Exclusive Interview: Josep Maria Canyelles on Greenwashing

Insights from expert Josep Maria Canyelles and real-world cases from Respon.cat and Plastiks. Discover how companies are tackling greenwashing through verifiable sustainability.
March 24, 2025
Article Author: Faezeh Shafiee [...]