Plastiks interviewed Josep Maria Canyelles i Pastó, Director of Respon.cat, on the EU’s crackdown on hashtag greenwashing.
With stricter regulations, businesses can no longer use terms like "eco-friendly" or "100% recycled" without scientific proof.
In our conversation, we explored:
✅ Why these new regulations were necessary
✅ The biggest challenges in proving hashtag sustainability
✅ How businesses can ensure compliance & real impact
90% of consumers now scrutinize sustainability claims more than ever. Is your company ready?🚨
Read the full expert hashtag interview here: 👇
https://lnkd.in/duzreQ_N
Exclusive Interview: Josep Maria Canyelles on Greenwashing
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